Just like each of your designs are individual and distinctive, so too is your route to market.
We know that you have your own unique vision of how you want your business to develop, so we like to spend time listening to you and exploring your ideas, possibilities and options. Combined with our extensive knowledge base, we then create and tailor the perfect plan for you.
No matter how small a brand starts off, there is absolutely nothing stopping them from taking a slice of the global market in time with clever & strategic planning.
We can start with looking at a set of sketches and within 12 months have your business up & running, and your product in front of the right buyers in the right country or market. We cannot emphasise how important it is to marry the creative & the commercial elements in order to flourish.
‘The most beautiful product in the world, will sit on a shelf without selling- if it is on the wrong shelf in the wrong shop’
Localised, global, on or off-line, there really is a market and an client base for each & every product. We will help you define and target that market and perfectly position your product where it belongs.
It is notoriously difficult in the fashion industry to find reliable suppliers & production partners.
From minimum order quantities to target pricepoints, only vast experience and an invaluable contacts list can fast-track your product from concept to commercial success.
Manufacturing is a time-consuming and costly process so it is vital to spend the time building lasting relationships at the earliest stages of development.
Despite the fact that this trillion dollar industry is regarded as a saturated sector, the consumer and therefore the product buyers are always demanding something new and innovative.
In a sense it is all about getting the focus right which of course presents a myriad of questions- Finance? Marketing? Product positioning? Stockist relations?
Is your business investor ready?
Are you equipped with a strong business plan & financial analysis?
What are your funding options in the fashion sector?
We will help you analyse all of these questions to ensure your company is completely ready for the large leap into third party investment.
Effective communication is the key to building and sustaining your brand in a highly competitive Industry.
Whether you are a B2B or B2C business, your marketing strategies and implementation will all revolve around the strength of your communication.
It is all in the power of your plan,which needs to incorporate a tailored approach based on your target audience and route to market.
MFC is not just a private consultancy. We actively like to give something back.
Through our cost- effective masterclasses and mentoring programme, we provide an education based gateway into the actual realities of the fashion industry.
Máire frequently features as a media contributor & speaker at trade forums, design councils, universities and high profile fashion events internationally.
