Masterclass: How to build a Fashion Brand

Masterclass: How to build a Fashion Brand

395.00 695.00

Have you always dreamt of having a fashion business?

Fashion Masterclass ‘How to build your fashion brand’ is a practical, cost-effective step by step business workshop created to guide designers & fashion entrepreneurs to establish and grow a successful business. 

In this notoriously secretive sector it is increasingly difficult to know where to find reliable and relevant information from experienced industry experts.

Masterclass Content:

The Masterclass is hosted by Máire Morris, director of MFC. She is an accomplished design, retail & e-commerce expert. Internationally recognized as an innovative force in the building of luxury fashion brands. She also frequently contributes as a specialist to trade forums and design councils worldwide. Máire and her elite panel of guest speakers will inspire , educate and provide practical knowledge, resources and insights to ensure that you are fully equipped and confident on your journey to success. From early concept to launch or next level, this Masterclass will guide you to becoming a fully fledged and profitable business. 

Course Content:

  • Range planning and collection analysis

  • The sample development process

  • How to find a reliable manufacturer

  • How to produce ethically

  • How to present and sell your collection

  • What buyers want and how to connect with them

  • Where and how to sell your collection

  • How to manage sales, logistics and distribution channels

  • Funding, investment options and financial planning

  • Legal considerations for business set-up

  • Copyright and infringement guidelines

  • Developing your brand identity

  • Branding and marketing

  • Market Analysis

  • How to create an effective business plan

  • Follow up with host to address specific and individual needs 1-2 weeks after

    Information packs and templates will be provided

  • Suitable candidates:

    • Fashion Entrepreneurs (no design training necessary)

    • Fashion Designers-established or just starting out

    • Design Graduates-Fashion, footwear, accessories or lifestyle products

    • Fashion Bloggers (wishing to create a product range)

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